Message to Moderator

Dear Sir/Madam

For this part of my coursework I was asked to produce a music video for any chosen genre pop. Throughout my Blog you will be able to see the work I have put into the project. To make my blog easier to navigate I have used tabs for each of the sections of the coursework ie research, planning, video and ancillary construction, final products and then evaluation questions. 

I hope you find my blog easy to use.

Regards,

Hannah Dickinson

Evaluation Question 4

Question 4 from alice12345

Evaluation Question 3

Evaluation Q2

Evaluation Q1

Music Video Analysis

Cheryl Cole- The Flood

• Genre

This music video is from the genre of pop and was the second song released as a single from Cheryl's album 'Messy Little Raindrops'.

• Narrative

Cheryl Cole's The Flood is a narrative based music video. As the title depicts this song is a natural disaster love often making allusions of shipwrecks, the sea and water which follow the title of the song. The song also reflects the loneliness the artist feels after the relationship is over, this explains why the artist is the only one in the video. The repeated visual of the artist blowing out the match and two hands separating imply to the audience that the relationship is over.

• Representation

this video shows representation of the feelings women feel after a relationship has went wrong and have eventually lost their love, sometimes blaming themselves as the lyrics say 'Still I can't help but think I could have saved you from drowning' implying she maybe could have saved the relationship.

• Media Language

There are many different camera shots used in this video ranging from long shots to extreme close ups. The close ups of the artist help the narrative progress as we see how the artist is feeling and it helps the audience generate their own emotions from the situation. The close ups also help support Goodwin's theory of 'Star Image' as the video is all of the artist and showing her beauty to sell the video.

The video doesn't include much editing as its trying to show the raw emotions the artist is feeling after the relationship has ended. In the parts when the artist is tossing and turning in her bed editing is used to manipulate the light, this is to imply to the audience that she is dreaming.

The mise en scene of this video is very realistic and natural for example the way the artist wears warm clothes in the harsh weather on the beach instead of wearing skimpy and provocative clothing to attract the attention of males. The location is ideal as the setting deeply reflects the lyrics using imagery of water and the stormy sea mirroring the lyrics 'the flood'

• Audience

This video is aimed at women as the lyrics tell the audience of how the artist is feeling, the way the artist is the only person in the video to signify the loneliness after the relationship ends. This video could also be aimed at the male gender as the artist is made to look very attractive when she is dressed as a mermaid and is laid provocatively on the rock the close ups of her face accent her beauty and may appeal to the male gender.

Rough Cut 3

Final Digipak

This is the final digipak. This was produced using photoshop. Taking a template from google and then overlaying images and conventional features of digipaks such as barcodes and track lists. using bright colours such as purple and pink which tie in with the pop genre as well as a link to my advert and video as it is a predominant colour.

Final Advert

This is the final advert which was produced using photoshop. Again using the colour purple and pink to link with the digipak and video. The use of conventions such as star ratings, logos and release dates gives the advert credibility and a professional look.

November Plans

November calendar from alice12345

Final Cut

Draft Digipak 2

This is another draft of a digipack this has boarders and also the record labels name printed and even the album name written down the spines of the digipak, this makes the digipak look more realistic. The text used will be part of our brand identity as it is used on the digipak and advert. 

Draft Digpak 1

This is a draft of a possible digipak, i decided to use the colour purple as it matches the actors dress and is colourful ie bright and cheery like a pop genre should be. It includes all of the characteristics of a digipak such as barcodes, track list. 

Calendar Plans

Planning calendar from alice12345

Recce Shots 3

This shows Alice filming in the restaurant.

This is a shot of the two characters of our music video.

This is a shot of our main star sat at the table we filmed at.

This shot was taken during filming to show the characters in the middle of acting.

Animatic

This is an animatic of my storyboard. This was produced through the use of Final Cut. This gave a very basic idea of how my music video was going to look from an early stage. After finishing the animatic it was uploaded to Youtube in order to be embedded into my blog.

Rough Cut 2

Rough Cut 1

Photo Shoot Contact Sheet

This is all of the photos from my photoshoot, the circled ones are the ones I believed to be the most successful and would work best in my digipak and advert. Some of the photos turned out really dark and were therefore unusable and some didn't work very well for example they didn't look like professional photos that you would see in an advert for a pop artist.

Draft Advert 2

This was our second attempt at the advert this worked better than the first as it was A4 and it looks more authentic and includes our brand name 'Bright Star'.