This was my nine frame analysis in which I selected 9 different shots and analysed the content commenting on the camera angle and shot, the composition and the effect on the audience.
Lyrics if you can afford me from alice12345 For this task we had to listen to the song and find at which time did the lines start and then end this helped greatly when editing as when putting a single line into the video we knew how long the line would last and at which point it would need to be put in.
To make my opie i had to use the magnetic lasso tool to go around all of the features, hair, and actually face. As well as this i had to select colours from my original picture to fill the lasso.
The video I have chosen for my shot count is Owl City and Carly Rae Jepsen’s ‘It’s always a good time’ this fits into the genre of pop which is my groups choice of genre for our own music video. Jepsen is typically a pop artist, most famous for the song ‘Call me maybe’ released in February 2012 reaching the number one spot in over 19 countries. Owl City however can be fitted into the genre of electronic/powerpop, which is similar to pop, with ‘Fireflies’ hitting the pop singles chart in July 2009.
The video ‘Its always a good time’ has approximately 128 camera shots which range from a close up to a tracking shot. For this activity I watched a music video of my choice, which was of the same genre as my coursework, and counted how many times there was a different shot. Stereotypically pop songs will always have close up of the artists this coincides with Goodwin’s theory which states that the industry (pop) all music videos will have ‘Star image’ this is a good way of selling the product to the target audience. The pop genre stereotypically will have very upbeat music, which has thought beats to match; thought beats are where the music matches the edit. In this music video there are lots of thought beats such as in the forest on the night when the music gets very upbeat the edit gets faster and more jumpy just like the dancers.
For my coursework I have chosen to work with Alice Gibson.
This was the email sent to Capitol Records in a second attempt to get permission to use their song 'If You Can Afford Me'. Although we had already sent the tweet to the label we felt the need to send the additional email just to make sure we were heard.
This is the tweet we sent to Capitol Records asking for permission to use their song 'If You Can Afford Me'. This was a quick and efficient way of contacting the record label and was a sure way to make our request seen instead of email which could have been overlooked.
The advert I have chosen to
analyse is for Katy Perry's album 'One Of The Boys' including the hit single 'I
Kissed A Girl'. I have chosen this advert because it has the characteristics of
the genre of pop featured and also the artist is part of the pop genre. In this
advert the artists name is clear and brightly shown at the top right of the
advert this is a man focus for people looking at the advert. The bright colours
used for the name and the font used reflects the fun aspect of the advert. The
style of the font is the trademark for the artist Katy Perry, this shows the
artist wants to project a fun and happy image with all of her work. The mise en
scene of the advert suggests innocence with the use of the paddling pool with
rubber ducks and also the love heart lolly pop which the artist is holding. The
artist is shown to be in the centre left half of the screen. The body language
of the artist is shown to be slightly mischievous and could suggest she is
hiding something by the fact she is holding one hand behind her back. The
facial expression of the artist is quite serious and is juxtaposed with the innocence and fun that is being projected by the mise en scene.
The other writing used in the advert is in simple white and plain font which
shows that this writing is only for informing the readers and not to entertain
like the other font used for the artists name. In a smaller font at the lower
right quarter of the advert we can see that there is a web address which is for
the Katy Perry official fan page. The inclusion of the web address could be used to traffic people to the stars page to get more exposer.
The mise en scene of the advert is quite idealistic as there is the white
picket fence and a paddling pool with the accent of a perfectly neat garden,
which is sometimes referred to as 'The American Dream' this is a juxtaposition
with the text of the advert as the title of the hit song 'I Kissed A Girl' is
the opposite of the idealistic American Dream. The star was brought up in a
very Christian environment and taught that homosexuality was an abomination
this hit single could be seen as a rebellious act which could be highlighted by
the mischievous look shown on the artists face in the advert. The white and plain font used for all of the information could be related to the white picket fence as it is plain and simple and idealistic.
