Shot Count Activity

The video I have chosen for my shot count is Owl City and Carly Rae Jepsen’s ‘It’s always a good time’ this fits into the genre of pop which is my groups choice of genre for our own music video. Jepsen is typically a pop artist, most famous for the song ‘Call me maybe’ released in February 2012 reaching the number one spot in over 19 countries. Owl City however can be fitted into the genre of electronic/powerpop, which is similar to pop, with ‘Fireflies’ hitting the pop singles chart in July 2009.

The video ‘Its always a good time’ has approximately 128 camera shots which range from a close up to a tracking shot.  For this activity I watched a music video of my choice, which was of the same genre as my coursework, and counted how many times there was a different shot. Stereotypically pop songs will always have close up of the artists this coincides with Goodwin’s theory which states that the industry (pop) all music videos will have ‘Star image’ this is a good way of selling the product to the target audience. The pop genre stereotypically will have very upbeat music, which has thought beats to match; thought beats are where the music matches the edit. In this music video there are lots of thought beats such as in the forest on the night when the music gets very upbeat the edit gets faster and more jumpy just like the dancers.